In 1995, a renegade cow, paintbrush in mouth, painted the three words "EAT MOR CHIKIN" on a billboard. From that day forward, the burger-eating landscape would forever be changed. These fearless cows, acting in enlightened self-interest, realized that when people eat chicken, they don't eat them. Today, the cows' herds have increased and their message reaches millions - on television, radio, the internet, and the occasional water tower. Needless to say, Chick-fil-A fully endorses and appreciates the monumental efforts made by our most beloved bovine friends. Learn more, http://www.chick-fil-a.com/Cows/Campaign-History.