Chick-fil-A Peach Bowl
Seventeen years after the chain signed on as the first-ever title sponsor of the Chick-fil-A Peach Bowl® – and eight years after debut of the newly renamed Chick-fil-A Bowl – the classic college football match-up and longest-running rivalry between Atlantic Coast Conference (ACC) and Southeastern Conference (SEC) teams continues to set records. The 2013 Chick-fil-A Bowl drew a 17th-consecutive sellout crowd to Atlanta’s Georgia Dome to witness the Dec. 31 clash between the ACC’s Duke Blue Devils and the SEC’s Texas A&M Aggies. The game continues to lead all bowls in charitable donations to a variety of charities and provided a record $7.4 million total payout to participating universities. Visit the official Chick-fil-A Peach Bowl website for more information.
Chick-fil-A Kickoff Game
Billed as the “Daytona 500 of college football,” the Chick-fil-A Kickoff Game delivers a match-up of elite teams from around the country in a game that serves to kick off the college football season each year. The event was created by the Chick-fil-A Bowl in partnership with ESPN and also includes an unparalleled pre-game fan experience that drew more than 19,000 fans this past year. The inaugural game in 2008 featured top-25 teams Alabama and Clemson in a sold-out Georgia Dome, a prime time national broadcast on ABC and an on-site appearance by ESPN’s College GameDay show. For the first time in 2012, a second game was added to the season-opening weekend of college football. This marked the first time in college football history that two games of this magnitude have been hosted in the same facility by the same organizer on consecutive days. During the 2013 season, #1 ranked Alabama defeated Virginia Tech in front of another sold-out Georgia Dome crowd. In 2014, the Chick-fil-A Kickoff Game will again feature two games at the Georgia Dome in one weekend, as Ole Miss and Boise State will meet on August 28th, and Alabama and West Virginia will face off on August 30th.
Chick-fil-A Bowl Challenge
The Chick-fil-A Bowl Challenge is the nation’s premier head coach and celebrity golf event hosted each April at the beautiful Reynolds Plantation resort on Lake Oconee outside Atlanta. The three-day golf and resort experience includes A-list entertainment and PGA player appearances, and culminates in a competitive round featuring NCAA head coaches and celebrities vying for a scholarship purse of $520,000. Additional proceeds from the event benefit other charities including Chick-fil-A’s WinShape Homes®. An hour-long broadcast of the Chick-fil-A Bowl Challenge main event can be seen on the ESPN family of networks in the weeks leading up to the Chick-fil-A Kickoff Game and the Chick-fil-A Bowl.